Stock or Branded Storytelling?
“Show what you mean to say”
Relevant content is critical. Although stock photography can be a great way to start, every business needs to show their clients and customers who they are. Above all, the aim is to make it personal. The more intimate and authentic we are with people, the more profound the connections we build. And a higher return on investment (ROI).
The statistics on content photography speak for themselves.
Of course, there is no arguing on the statistics out there on how quality images increase engagement with your product or service. And we aren’t just talking about social media potentials. To enumerate, HubSpot’s post on visual content marketing statistics gives you an idea of why allocating a budget for photography is so essential.
The importance of keeping style and consistency.
Everyone has a style when it comes to photography. With this in mind, the question is “how to keep your visual branding consistent?”. For this reason, it makes sense to use the same photographer for your content regularly. As a result, you will achieve a cohesive, sharp brand image which works towards gaining trust and credibility with your customers.
Check on our prices page and consider a monthly package to keep your content fresh.