Marketing and SEO
Phew, we can now wipe the sweat from our brow. In sum, our website design is complete, our content uploaded, but, it needs a little fairy dust. Primarily, search engine optimisation (SEO). In lamens terms, what’s the point of our shiny new site if no-one can find it through search engine results. At any rate, we need to ensure that the site has all the links, keywords, descriptions, meta tags, alt tags etc. etc.